Thursday, 9 June 2011

Branding/Marketing

The project was to created a new fragrance for the perfume market, research trends, consumers, the market place to launch a new product for the younger generation. 
We launched a perfume called Bloom in conjunction with Kenzo. The bottle was to represent a flower blooming in 3 stages which symbolised at the time the recession, and that better times were ahead.

No comments:

Post a Comment

Followers